Building value with packaging: Development and validation of a measurement scale

In the absence of studies that include holistically all current functionalities packaging, this research develops and validates at confirmatory level a third-order scale for measuring functional value packaging. The measure accounts protection, convenience, portability & storage, information, branding, engagement, sustainability economy considers active intelligent functions. psychometric properties are analysed in total 5 studies. Results indicates information most relevant This amounts to useful tool can serve as framework managers numerous sectors.